the personal work of emma bailey

Posts tagged roadkill couture

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Brighton Fash­ion Week 2012 - Zeitgeist


I shot the Zeit­geist show for Pretty Lit­ter Mag last night. My first fash­ion show, it was Christ­mas for me, I was excited to be shoot­ing some­thing new. All the pho­tog­ra­phers in the pit were well behaved and help­ing each other, not always the case when everyone’s fight­ing to get the best shots, as time wasted is a shot lost. Get com­fort­able, get there early, get a good spot on the same level as the models.

It was a dif­fer­ent kind of the­atre for me, as it was live you could feel the rush of the audi­ence and the pho­tog­ra­phers when they loved a designer. Your fas­ci­na­tion goes wild when the pieces come alive and your shut­ter goes crazy and the piece is gone so soon. On the right model, they will sing, lots of respect to the mod­els that have the con­fi­dence to walk & show­case in a cir­cus sit­u­a­tion, those that can, shine with the fun that they are having.

So do the photographs.

The last designer put on the best show, video intro, lights changed, mod­els were more chore­o­graphed. This was more cin­e­matic. Jess Eaton show­cased here last year and since then every­one has known who she is and what she does. Pretty Lit­ter ded­i­cated a 3 page spread + a strik­ing front cover to her.

Her atti­tude and designs are fierce + fun.

Tak­ing road­side offer­ings of dead ani­mals and re-incarnating them into fash­ion pieces, via the taxi­dermy she learnt as a child, she gives death more respect by mak­ing the ani­mals live again. More inter­est­ing than the usu­ally cou­ture way of buy­ing over­priced feath­ers from sup­pli­ers, her sup­pli­ers are the pub­lic who donate their find­ings to her shop.


Karin Wüthrick

Tae­seok Kang

Octavia Yang

Iso­lated Heroes


Joe Goode

Miranda Kaloudis


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