The Importance Of Ma is the lookbook I shot for Olivia for her final piece at Brighton University. Inspired by the minimalist Japanese design, Ma.
Olivia’s designs are elegant and were a pleasure to light, the shoot was more like still life photography, as her clothes were about shape. There was simplicity in the pallet and symmetry in the shape,this was reflected in the lighting, I only used 1 lamp, there was no need to complicate the shoot, the clothes and poses needed nothing to distract from them.
The graduate shows are on til Wed 14th. Olivia’s designs, materials and the wonderfully mounted photography and book can be found on the 2nd floor. More info http://bit.ly/L57sBK
Last night I attended a monthly event from ArtsFORUM, in which photographers can present their work and receive feedback.
I was wowed by Laura Stevens work. technically difficult, painting with light over a 1min exposure, shooting 30 times for each sitting, 2 sceneriors to achieve the right photograph. All achieved in camera, no layering. I was humbled by her bravery, in this series Us Alone, she shows her relationship worries and commitment phobias she was dealing with when she moved to Paris with her partner.
Laura photographed strangers she met in bars, but mostly friends that they would all work out difference scenes and roles they could play. I think the result is beautifully interesting and different. The light is fantastical, but the emotion and detail so real.
Laura has finished the project and is now crowd funding for her exhibition, she has a few days to go and some of the presents are signed prints, postcards and shoots, I recommend people helping her exhibit these photographs as when I saw them projected last night, they took everyone’s breathe away and was applauded for her hard work and honesty.
Matt Martin curates this monthly exhibition which doesn’t let you use cost as an excuse not to show your work.
His idea is to photocopy your photography.
It’s an open, monthly submission, but for Brighton Fashion Week he chose 14 photographers to submit a fashion editorial.
The photographers were:
Paul Vickery, Valerie Phillips, Eleni Mettyear, Alex Wein, Kevin Mason, Daniel Evans & Brendan Baker, Lara Alegre, Francesca Allen, Sam Clifford Harding, Sam Hiscox, Kenny McCracken, Natasha Bidgood, Natasha Alipour-Faridani, Matt Martin.
Last night was the first time that Valerie Phillips had exhibited. Her work work hit me, a naked, hairy androgynous model looks at you with so much calm and confidence, it’s empowering and sexy. Matt is publishing her zine later this month.
I shot the Zeitgeist show for Pretty Litter Mag last night. My first fashion show, it was Christmas for me, I was excited to be shooting something new. All the photographers in the pit were well behaved and helping each other, not always the case when everyone’s fighting to get the best shots, as time wasted is a shot lost. Get comfortable, get there early, get a good spot on the same level as the models.
It was a different kind of theatre for me, as it was live you could feel the rush of the audience and the photographers when they loved a designer. Your fascination goes wild when the pieces come alive and your shutter goes crazy and the piece is gone so soon. On the right model, they will sing, lots of respect to the models that have the confidence to walk & showcase in a circus situation, those that can, shine with the fun that they are having.
So do the photographs.
The last designer put on the best show, video intro, lights changed, models were more choreographed. This was more cinematic. Jess Eaton showcased here last year and since then everyone has known who she is and what she does. Pretty Litter dedicated a 3 page spread + a striking front cover to her.
Her attitude and designs are fierce + fun.
Taking roadside offerings of dead animals and re-incarnating them into fashion pieces, via the taxidermy she learnt as a child, she gives death more respect by making the animals live again. More interesting than the usually couture way of buying overpriced feathers from suppliers, her suppliers are the public who donate their findings to her shop.